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We're focused on getting you closer to Africa

We solve brand issues with deeper consumer understanding and actionable insights. We identify opportunities for innovation or brand strategy tweaks and deliver ideas for relevant brand activation.

We don't just listen to consumers and parrot back what they've said: we interpret and blend in cultural nuances. We like to get as close to the world they live in and how they use and buy brands.

With our broad market and category exposure, we can offer you the benefit of our knowledge, experience and perspective. We know the importance of context, culture and common sense. Our independence means we are not wedded to any particular methodology - we enjoy the freedom to recommend the approach that will best solve your business issue (and suit your budget).

We are a fresh, young company with decades of experience. We’re not bogged down by legacy and not afraid to challenge the status quo. Importantly, we have a proven network of associates, partners and friends across the continent.


"African Grey are flexible in their approach and provide outputs with deep cultural insights for brand connections and follow through with strong recommendations''