Portfolio

Project:

Malta Guinness

Territory:

Across the Region

Energising Malta Guinness

The Problem
Malta Guinness’s brand leadership was under pressure from Me-Too’s and the category was steadily being entrenched in a war over functional rewards.

What did we do to solve this?
We replaced the old dumpy bottle structure with a modern distinctive, stylish pack and supported it with fresh communication that focused on the emotional benefits of its energy-boosting properties, so re-positioning it closer to carbonated soft drinks.

The Results
An immediate uplift of 20% year-on-year in net sales