Portfolio

Project:

Namibia Breweries Ltd

Territory:

Namibia

Here we Vigo

The Problem
When you are out with your friends and you want something non-alcoholic that isn’t a sweet carbonated drink that you used to have as a child, what are your options?
This is the issue that Namibia Breweries Ltd faced.  Their consumers really deeply loved their beer brands but when they wanted a soft drink alternative the choice was very limited.

How did we solve this?
We created a new brand and category that gave their consumers a real choice.  We identified the pack cues that communicated premium values and drew upon the love of local flavours to create Vigo, a non-alcoholic malt-based beverage

The result
A massively successful new source of revenue for NBL that has opened up the non-alcoholic beverage sector