The Team

Together, Emil, Paul and Nic have driven projects across Sub-Saharan Africa, covering communications, innovation, portfolio strategies and segmentation as well as launching both new-to-the-world and established brands.

Emil Brune

Emil Brune is African born and raised. He has over twenty years of growing brands around the world and across Africa, predominantly on the client-side and with his own consultancy.  An expert at building concepts off a solid foundation of consumer insight, he has a proven track record of launching brands across Africa and the globe.

Emil started his career in advertising, launching and building brands across Southern Africa. He then spent fourteen years with Diageo in local (South Africa), regional (Africa) and global insights role (Baileys Global Brand Team and Global Market Planning). After leaving Diageo, Emil completed London Business School's Sloan MSc degree in Leadership and Strategy before co-founding African Grey's

Paul Laker

Paul Laker started out at Unilever before joining Inmarsat. His interest in consumer marketing led him to join Research International then Fathom before setting up his own qualitative business.

During this time has connected with affluent company directors in VI in Lagos, emerging upper middle class executives in urban Nairobi, lower middle class drivers in the Talian Sefer area of Addis and with struggling farmers in Tamale northern Ghana.

Nic Long

Nic started out in advertising before moving to MBL, a specialist international qualitative research agency. His then boss, Mary Goodyear, believed that the way to develop talent was to send the researcher out to West Africa on the grounds that he would subsequently question all his cultural assumptions and the continent would get into his blood. She was right and so began many years of fascinating, sometimes maddening work in Sub Saharan Africa. He has been working in Africa for over 25 years.

Prior to African Grey, his clients in Nigeria included Diageo (projects ranged from developing advertising and communications across all the core brands to innovation and brand architecture), Coca-Cola, La Casera, British Airways, Gallo Wines, London School of Hygiene & Tropical Medicine and GSK.